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Marketing Ops. Sales Ops. Customer Success. Systems. Data. Analytics. Process. Automation. Strategy. Click a capability to see how we solve it.

Marketing Operations

The problem

Leads come from 5 different sources. Nobody knows which ones are good. Sales complains quality is terrible. You have no idea what's working.

How we solve it

Capture every lead from every source. Enrich with company data (size, industry, tech stack). Score by fit and intent. Route A-score leads to sales within 4 hours. Track source attribution from first touch to close.

Before

Lead comes in → sits in form → someone remembers to check → manually research → guess if good → forward to sales

After

Lead captured → auto-enriched → scored 8.4/10 → routed to Sarah → followed up in 2 hours → converted

  • Multi-source lead capture (website, LinkedIn, referrals)
  • Company enrichment (Apollo, Clearbit)
  • ICP scoring (fit + intent)
  • Automatic routing and escalation
Coactra Marketing Operations workspace, including its navigation and detailed working view
Lead qualification
Close-up of lead qualification in the same workspace
From a new record to an owned next step.Sample data

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